Do you take your bra off the moment you get home too?
Lots of women don’t any more. They simply forget they’re wearing one. Here are 6 reasons why.
You walk through the door. Handbag on the floor. And before your coat is even off, the bra’s already gone.
Sound familiar? You’re definitely not alone.
You’ve been doing it for years. You don’t even think about it any more. It’s only when you take it off that you see it. The red mark under your bust. The dent in your shoulder.
We read thousands of comments from women about their bras. Here’s what we learned – and why it doesn’t have to be this way.
1.
“That’s just how it is.”
It’s not normal. Even if everyone does it.
Molliva started at a family Christmas dinner. For years, our founder had watched his mum take her bra off the moment she got home. At the table, he asked the other women about it. They all did the same. Nobody had ever talked about it.
It pinches. You hitch it up. All day long you discreetly adjust it so nobody notices. It feels normal, because you’ve been doing it for thirty years.
But it’s not your fault. It’s down to the way most bras are made.


2.
“The underwire digs into my ribs.”
No more metal underwire. But the support stays.
Instead of a metal underwire, there are soft gel support strips. Four layers, all the way round. They flex when you sit down, bend over or get into the car. Then they simply spring back into place.
Your bust is supported. But nothing presses on your ribs or breastbone. Not at ten in the morning. Not at two in the afternoon.
So wire-free doesn’t mean support-free.
3.“The straps dig into my shoulders.”
Wide straps and five rows of hooks. You’re in control.
For a lot of women, the pain isn’t under the bust – it’s on the shoulders. Thin straps put all the weight on one narrow line. These straps are wide, and you adjust them yourself. By the evening, there’s no mark on your shoulder.
Now the band. Most bras have two or three rows of hooks, so it’s always either a bit too tight or a bit too loose. This one has five. Still a touch too tight? There’s an extender in the box. Free of charge.


4.
“You can see it through my top.”
Smooth under clothes. On your back too.
The sides are higher and wider. So nothing spills out at the armpits and there are no bulges on your back.
There are no hard edges showing through a thin top. The fitted T-shirt is back in the game.
5.“They never have my size.”
From S to 4XL. And honest about what fits.
You think in sizes like 36C or 42D. We use sizes from S to 4XL, because the band adjusts over such a wide range. There’s a chart on the product page that converts your bra size.
Torn between two sizes? Go for the larger one. You can always fasten it tighter with the hooks.


6.
“And if it doesn’t fit, I’ve lost my money.”
Doesn’t fit? No need to send it back. You can keep the old one.
Buying a bra online is a bit of a lottery. We get it.
Wrong size? We’ll send you a different one. You don’t need to return the old one. No trips to the post office.
We’re honest about delivery too. We don’t promise it’ll arrive tomorrow. Allow 3–5 working days. You’ll get a tracking number, so you can see exactly where your parcel is.
Forget you’re even wearing it
Molliva is a European brand. We designed this bra by listening to what women have been complaining about for years. More than 50,000 women are already wearing it.
Choose your size. And if it doesn’t fit, you simply swap it.
BLACK FRIDAY
Buy 1, get 1 FREE: 2 bras 299,00 kr · 2+2 FREE: 4 bras 448,50 kr
Black Friday ends in
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No more straps digging in
Real support without underwire or pinching
Fully adjustable, free extender included
See the bra and find your size
The most comfortable bra on the market
“I was sceptical, but I thought it was worth a try. What a relief it is to wear this bra.”
Karen T.
Customer
“I didn’t think I’d ever find such a comfortable bra again. I’m over the moon!”
Hayley B.
Customer
“I’m a 44B. I ordered a 2XL and it fits perfectly.”
Bethany S.
Customer